The Original Meaning of Social Distancing and Why Every Creative Should Know It

Distant thoughts can bring out great ideas

Fig. 1: Molo Benchwall. Product designed by Stephanie Forsythe + Todd MacAllen. Vancouver, Canada. 2003. Photography by Molo.

You could be forgiven for thinking that social distancing only recently stormed into the global lexicon in the wake of the Covid-19 health crisis. Yet the phrase was already in the air nearly two decades ago, when it was associated with one of the most…